Welcome

Vanity metrics don't cut it in the age of AI.We help organizations measure and improve enablement's impact on revenue.Follow on LinkedIn for bite-sized wisdom and the latest updates.

Meet "the enblr"

👋 Hi, I'm Samantha Thompson — an award-winning enablement leader with a decade of experience building and scaling enablement functions at companies from Series A through IPO.I created the enblr for two reasons:First, to help organizations move beyond vanity metrics and uncover enablement’s true revenue impact.Second, to help enablement evolve into a strategic function for modern revenue teams.

Impact Reports

In the age of AI, enablement teams are under growing pressure to prove business impact and vanity metrics don't cut it.We help organizations measure enablement’s influence on revenue, program effectiveness, and seller performance.We turn those insights into an executive-ready Impact Report that shows what’s working, where to improve, and how enablement is driving business outcomes.

Events

SKOs aren’t just events, they’re often the largest enablement investment companies make each year. But too often, teams end up working with vendors who understand event logistics not revenue readiness.We've led dozens of SKOs and sales events, and we know what breaks when enablement isn’t deeply embedded in the planning process (hint: it creates more work, not less).From site visits and logistics, to activations and presenter coaching, to full event execution — we help teams run impactful SKOs with the care and expertise only a fellow enabler can bring.